Innovation

For Reitzel, innovation is a major growth strategy. Our product and packaging innovations are the fruit of close collaboration between our marketing, development, sourcing and production teams, and factor in current and future market trends. At Reitzel we innovate for both our clients' private labels and our own brands.

Continuously improving our product ranges and searching for new packaging concepts are our core concerns: they are priorities for the group. We innovate so we can continue to exist!

Innovation does not come about by accident. It has to include every component of the marketing mix. The observation of consumer trends, the emergence of new habits, the challenges of sustainable development, competition monitoring, the validation of our ideas and innovations by consumer panels and test markets: these are the daily concerns of our marketing and R&D teams.

Our R&D centres in France, Switzerland, Turkey and India all benefit from the experience of qualified and multidisciplinary teams. They rely on the expertise of specialised engineering schools and the know-how of well-known chefs. For Reitzel, taste and quality are the cornerstones of innovation.

Sourcing is also a key to success: we are constantly on the lookout for new high-quality ingredients and innovative packaging concepts.

The example of Jardin d’Orante

The latest additions to the range were launched in October 2011: a new generation of fruit compotes!
Who other than award-winning chef Marc Veyrat would have thought to crumble real biscuit pieces into organic apple compote?
They have a smooth, surprising texture and a biscuity flavour that will remind adults of their childhood, and will delight children who are always on the go.
Welcome to 21^st-century snack-time! Choose a variety: Petit Beurre, Madeleine or Speculoos.