Private labels

Ever since the beginning of private labels in France and Switzerland, Reitzel has been a key player in the segment of pickled products, focusing on gherkins and pickled cucumbers.
Today, private labels account for 60% of our revenues: we are and will remain producers for private labels.

 

Thanks to our various locations in France, Switzerland, India and Turkey, we are firmly established in not only these countries but also the UK, Russia, the United States and Northern Europe.


The underlying values of our private label offering:

Quality: We are firmly attached to this objective: offering the very highest quality in the broadest sense of the word: product – service – traceability – safety

Competitiveness: since price is a major criterion when choosing a private label, we work to offer high-quality yet competitive products.

Marketing: we treat private labels like our own brands, with market studies, innovation, consumer tests, etc.

Information and transparency: by informing our clients about market trends, we establish trust-based relationships.

These brands trust us around the world

French private-label know-how

In France, for example, Reitzel develops recipes to match the tastes of French consumers.

Pickled gherkins have a condiment taste and not the ‘green/vegetable’ taste of fresh gherkins.

Their crispness is preserved through our specific process

Tarragon: the French touch! Only the Reitzel France factory uses this herb, which is so typical of French gherkins and is recognised as such by consumer panels.


What’s more, Reitzel France guarantees hygiene, traceability and safety

Jarring takes place in France

Four quality inspections ensure optimum quality

The water used for washing and juicing meets quality standards

The vinegar is made in France.

Contact

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