Reitzel Suisse

When Hugo Reitzel moved to Aigle in 1909 and created Reitzel Suisse, he little knew how much his company would grow. More than 100 years later, Reitzel Suisse is a major condiment manufacturer in the Swiss market. The renowned quality of its products and the reliability of its services ensure fine prospects for growth in Switzerland and in the export market.

Our products
A very wide range of condiment products: fresh and room-temperature salad dressings, chilled sauces, mayonnaise, ketchup, mustard, fine vinegars, pickled cucumbers, gherkins, pickled vegetables and olives.
Our activities
Own brands A pioneer on the Swiss market, Reitzel has acquired extensive expertise in the management of private labels. We support our clients through our knowledge of the segment and our commercial expertise, together with a reliable logistics service.	Retail Continuously innovating, our Hugo Reitzel brand fully plays its role of challenger. Trading Rigorously selected partner brands round off our offering:	Catering and Foodservice As we are constantly market-driven, we offer real solutions in terms of convenience to meet the specific needs of catering professionals. Co-packing industry We develop and manufacture products according to client specifications.

Our brands

Hugo Reitzel

The brand is attached to the taste of its products, and keeps its founder’s spirit alive while adding a healthy dose of innovation and originality.

Mövenpick

Reitzel has been manufacturing fresh salad dressings for the Mövenpick brand since 2004, and guarantees the quality of these premium dressings from development to marketing.

News

Contact

14/11/2011

Reitzel puts on a show at the Anuga trade fair in Cologne. The 31^st edition of Germany's food fair, which took place from 8 to 12 October in Cologne, exhibited nearly 7,000 suppliers from 100 countries and welcomed over 155,000 buyers from 180 countries. Organised every other year, alternating…

Reitzel Suisse SA
14-16 Route d'Ollon
CH-1860 Aigle

Tel. : +41 (0)24 468 50 00
Fax : +41 (0)24 468 50 10
E-Mail : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Lessons from the Swiss market

The importance of private labels:

On account of the concentration of Swiss distribution and the weight of private labels in their strategy, we were required to listen more closely to our clients. We got into the habit of treating our clients’ brands as if they were our own. We call this approach "Own Brand Marketing’.

A small yet highly complex market:

The Swiss market consists of fewer than 8 million inhabitants, four national languages, and a melting pot of cultures. To succeed in this complex market, it is necessary to have a wide range of products and flexible and reliable industrial facilities. This is precisely what we offer.

Demanding clients:

Our clients demand quality and rigour, characteristics that are synonymous with Switzerland and its inhabitants. We made these two words our driving principle to respond to all our clients within and outside Switzerland.

Philippe Michiels, Managing Director of Reitzel Suisse